28 October 2012

Give em hell, turn their heads.
Gonna live life 'til we're dead.
Give me scars, give me pain.
They'll say to me..."this one's a fighter".

As i ran through the roads of Jelatek,
I felt the strength, i felt the memento of life's energy gripped my inner soul.
Rejuvenate. Refresh. That's when I realized, I have these lines in my head already:
"Hi, my name's Shukri Saleh. I'm a brand executive, and I'm a fighter."

It was the night i saw the true value of humans. You are worth RM1000 ONLY.
Malam hujan lebat malam Eid Adha, malam penuh kesucian. Namun seorang lelaki terperangkap, dalam pagar ciptaan. Saat insan ini melihat sahabat jatuh terduduk tidak bermaya, diatas jijiknya muntah sendiri - terkangkang penuh hina. Yang berdua kesakitan pula selepas mengomel-ngomel sebelum ini. Atas dasar semangat pengorbanan, lelaki ini, membantu mereka..memastikan mereka tidak terus menjadi jijik di lembah air kencing syaitan. Segala makian, segala rungutan sebelum ini, tidak diendahkan. Dirinya merasa rendah untuk membantu...hingga sanggup meredah takungan muntah, semata-mata kau tidak terus kelihatan seperti sampah.

21 October 2012

Gerak bergerak kita ke garisan itu,
Andai larian tersekat,
Terus ke tepi galak berehat.
Jangan berhenti..terus berlari.
Hingga akhirnya..walau tiada akhir.

16 October 2012


Itu saya, bersama salah seorang warga Malaysia yang paling memberi inspirasi. Mr. Alvin Teoh, our Creative Director. His mindsets and perspectives brings new motivation in my life, especially on how I think and live my life. A humble man, with lots of kindness in his heart. It's an honour for me, having him as a teacher for even a day. Mr. Alvin Teoh...the father of Nippon Blobbies and the famous Yellow Man.

15 October 2012

The Zotung Contrived Experience: The Erfahrung.

It was raining heavily. I never expected that the community center is located in a tiny-shop lot space. We were greeted by children wearing school uniforms, without any school badges. These children can barely speak Malay or English, but they do understand some simple questions from us.

We were introduced to Mr. Moses, an Honorable man who fights for this community since 3 years ago. He briefly explained on the real situation, the situation these little children had to endure living a refugee life 2,642KM away from their home-country. It made me sick and sad when they were not only being oppressed by the enforcers, but also by nasty Gang-Lords and tyrannic Landlords.

Right after the introduction session, we brought the kids to a little Kopitiam downstairs for a simple 'makan-makan'. I could not resist the temptation to show these kids how to play Ninja Fruit Slice on my smartphone. They seem delighted and was happily teasing each other. It made me smile, but my feeling was filled with uncertainty. Their future seem so far, and dark.

The next session was the assignment briefing by Alvin Teoh. I like his idea, the way he thinks can be apply across all types of people. The brief was short but in 1 hour, it's like cracking a turtle shell with your bare hands just to try to come up with some relevant ideas to sustain the school. Presentation time. Took some pictures. Bid goodbye to the kids. And I left the place with a mission - to understand the world better. If only I can push myself up, boost my confident and fight for the right cause. And that will always be my Dua. Amin.

13 October 2012

The Zotung Contrived Experience: Pre

Assalamualaikum. It has been 4 days of preparation for us. Being a student in DDB University, this, I guess, would be a perfect human experience that I will, at last, embraced. I derived the term human experience from the original docu-movie. I believe it's a form of level in my life meter. Reaching the human experience level is when (for me) I had successfully connected my life with the life of another person - who inflicted my physical and emotional feeling.

Zotung People. They are hiding in the flats of KL. These Burmese refugees would rather live with Gang-lords who offer nothing but violence, instead of being sent home to their native country. It's a whole new experience for me, as a Muslim who will embark in a community of Christians and Buddhists. Bismillah.